Guide For Ecommerce Trends 2017 And Future Of ECommerce
Are searching for ecommerce trends 2017 and its future, then you are at the right place.Ecommerce is quite competitive field, it’s just because your competitor is just a click away. In case if the customer is not impressed with your site, then he would immediately switch to the new ecommerce site for purchasing. If you really want the customer to get attention, you need to get your site built in a manner which is user friendly and easy to navigate.
Shopping doesn’t seem to be women’s prerogative, but it has changed customer’s and now men are enthusiastic with regards to it. There are numerous online stores with wide range of gadgets which could make men glued to the screens for hours. Also, there are wide ranges of stores, which are catering to parents, teenagers, and kids. In general, ecommerce sites do engage web customers and are ready for struggle for everyone. In today’s world, you just can’t point out that online shopping is a niche market, aimed at appropriate customers.
There are no specific or unique designs or features options which guarantee that the shopping online will be elevated on the top throes of popularity but still there are some specific essentials and few desirable facts which should not be ignored while going ahead with the online store building or ecommerce sites.
Sign-up buttons and call to Action
You should try to avoid lengthy forms which could be of 2-3 pages, but should restrict the details to their password and email address. Further you should never underestimate the call to action button as it helps in higher rate of conversion and improving site usability. The call to action button should stand out for which you need to check on the combination of color, size, position, and wording. You should try to take local language into consideration, so do use IP delivery to serve custom versions for call to action based on the location of customer.
Purchasing without going with registration process
People do hate the tedious process of registering for just finalizing their purchase. What if you provide the permission your guest to checkout for the products without completing the registration process? After they are satisfied with the product, then they can sign-up, if such is the process, then customers would be more than happy and it would improve retention of customer and reduce the cart abandonment.
Functionality of Search
No one enjoys or wishes to go from one page to another, but they prefer the option of search from where they could find suitable products. Without search, no one wants to get frustrated, so it’s recommended that the search option with appropriate categories should be implemented. The search process should be quick and refinement should be handled easily with much of effort.
When you are placing your order, customers should be aware of where they are in purchasing their items and how many steps have been accomplished and how further it has to go. Without the usage of Breadcrumbs, customers should easily get bored and think your shopping procedures should take forever, making them more likely for abandoning the purchases.
Without proper personal detail security and content management, e-commerce site is incomplete. Shoppers should be confident in purchasing product at the e-commerce site, so you need to assure that the site is reputable with features to protect the privacy with your customers. You should get the trust certificate such as Verisign or hacker safe and an updated certificate of SSL for building up the customer trust and offer appropriate security shopping.
Charges which are hidden
Customers are quite concern with the charges which are hidden and do want to avoid incurring it on regular basis. They are concerned about the 2% extra charge when it comes to using the Credit Cards. You should be sure that the prices which you are highlighting on your site does includes all charges like-shipping, taxes, discounts etc. due to which buyers are aware about the final payments to be made.
Stand out of the crowd
Ensure that the design and layout of the site is unique and innovative. To highlight something exemplary is difficult, but if the site is not having any distinct feature, then surely it cannot compete with the competitors and would be lost. It’s the webstore feature which customers do remember in the first place.
Ecommerce Trends 2017 and Its Future
2016 has been a remarkable year with regards to the retail clients or industry which saw wide range of innovations and consolidations for staying into competition, which kept the drive of sea change in the consumer expectation and preferences. The year 2017, is going to change the attitude of the customers and requirement which would force the retailers to rethink on their make and marketing strategy along with the services and product mix. 2017, is going to have another remarkable year which would be breaking the records on the higher side. In case you are planning to have a impressive ecommerce site, then surely you will have to start planning now. Ecommerce trends 2017 has kept it self-growing on rapid basis, but huge market acting as the magnet to small and large brands competition is going to ramp up on the faster pace, rather than the growth of market. It reflects that the customers would not be easy to win, and would be hard on price.
For avoiding lacking behind in the fierce competition, you will require to be both aware of the benefits you could gain from the trends of the market. The megatrends are going to be global, having huge implications, and are not going to fade away soon in near future. Ecommerce solution for marketers must integrate them into the planning if they want to be successful.
Essential ecommerce trends 2017 to focus on marketing strategy
Understanding of customers are going to go hyper
Understanding of the user-requirement and behavior are no longer dependent on the historical information, Heat map technique which is based on the data mining tools which helps in understanding customers hyper time do already exits. Such kind of analysis, is going to be mainstream for most important ecommerce trends 2017. The outcome with regards to customers personalized products offers and suggestion will gain ample of loyalty.
Using of artificial intelligence
ecommerce trends 2017 is going to witness some high end artificial intelligence focused applications in banking and retail sector like chat box. It’s going to be AI powered tool for chatting, which will help customers at retail outlets, get replies to most of their queries in short span of time. The upcoming of digital assistants, like Amazon’s Alexa (on Echo), Microsoft’s Cortana etc. have people used to talking in machine. Echo will be default Amazon product reviews and pages, while Google Home will list top result of the search page. Ecommerce brands do require to keep an eye on how the developmental changes of the buyers journey.
End of physical wallets and cash
Apart from being able to order products online, ecommerce do allow numerous ways to order services and products online, including the use of debit/credit cards or the e-wallets such as case of Free charge or PayTM in India. It will allow in instant flow of money from a single account to another, while being transparent to the right of authorities with respect to transaction taking place. It would also help in case of high transaction where there is threat to loss of the cash.
Predicted- Data Analysis
It includes the uses of the data analysis tools for computing large amount of accumulated data, for gaining customers insights of their behavior, and some other future possibilities. It further allows informed decision making for bankers and retailers, which helps in rendering services and products and making the engine innovative for future.
Mobile Mountain in ecommerce trends 2017
According to Think Tank Gartner, E-commerce mobile revenue will surge with at least 50% by the end of ecommerce trends 2017. In the year 2016, there has been an impressive stat with regards to mobile usage. Digital wallet and Apple pay can half the checkout process of time, resulting in far fewer abandoned checkouts. Brands would be feverishly adopting the mobile applications-only strategy for mobilizing penetration with mobile. Smartphones could account for at least 81% for mobile traffic worldwide.
Social commerce- going to hit market place
It has become the tips of the iceberg for the top ecommerce trends 2017 for watching in the whole year. Social networking sites will now be lunge forward in putting their massive population for better usage while deploying the features of marketplace. What social networks were to the world in last 10 yrs., in the same way market is going to be in next 10 years. Social networking sites need to diversify the stream of revenue, if they require to enhance selling options. Brands could see sales increase, even the products are going viral, generating high-end interest as word-of -mouth enhances its reach.
Enhancing same day delivery
May be delivering of Drone could be still in the pipeline, but ecommerce trends 2017 should check the rise of Local drop- off points for same day delivery and online orders. According to some reports, people would be more than happy to pay some extra amount- just to have delivered at same day. While it was Amazon, which changed the flexibility trend, as returns and delivery has been one of the points for the online shopping exercises and ecommerce marketplace development.
Technique of Dynamic working in ecommerce trends 2017
It provides the flexibility to decrease prices for increase of sales. When they are sluggish and there is increase in price for generating ample of profit while they are booming.
Benefit for Dynamic Pricing
It provides retailers with additional insight with regards to market trends. Retailers could implement different prices and can observe elasticities before finding the optimal price of market.
Most of the retailers are opting for intelligence software which keeps track of thousand products for every 10 minutes. With implementation of it, lifting of the burden of manually tracking competitors. It should not be surprising, as researches has found that the pricing software are going to improve the gross margins by 10%.
A leader in loss-leader pricing strategy, Walmart, do changes the prices roughly somewhere around 50,000 times in a month. In year 2013, Walmart sales increased by 30%, a growth rate which topped Amazon’s for first time in 5 years.
Ecommerce is continuously growing field which should respond quickly to the changing moods of the people. As time keeps on moving and changing, the companies get keeping an update regarding changing scenarios in the ecommerce sites. As the Ecommerce site becomes increasingly competitive, retailers have to observe their competitors along with whole market. Dynamic pricing and Pricing intelligence software allows for incorporating other factors like level of conversion rates and demand.