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How to measure SEO Effectiveness?

Posted Under : SEO

  • Amar InfoTech
  • April 13, 2012

Every website SEO performance and results can be measured through following three factors.

  • Monitor Keyword Rankings
  • Analyze Monthly Visitors
  • Track Leads & Conversions
1. Monitor Keyword Rankings

It’s significant to know which Keywords are performing well and take correct actions to help them rank higher in Google SERP’s. Hence, come the importance of tracking your keyword positions in Google search engines without going through 100′s of search result pages physically.

Initially every website will be targeted to few keywords which are applicable to individual website niche. SEO Professionals should make sure that “respective landing pages of the website should be indexed & ranked for targeted keywords”. If your website is ongoing ranking for few long tail keywords in the first month itself, it means “your SEO team is doing the right job”. Also month over month keyword rankings positions should be improved. With the help of following kind of report everybody can measure their SEO effectiveness.

2. Analyze Monthly Visitors

Website traffic analysis is critical if your website is your source of income. And a lot of us do have tracking of one sort or the other on our sites. If you are the Internet marketing director for your own small-business website, you should personally watch and analyze your site’s traffic statistics.

Every website visits can be tracked through Google Analytics. It’s free tool accessible by Google, also simple to install & activate on website. Frequently for a new website minimum two months’ time required to receive traffic from search engines. From 3rd month onwards every website will start receiving little traffic and it should be regularly increased month over month. Of course, traffic increase in every month is a complicated task, so at least obtainable minimum traffic shouldn’t be decreased.

If your SEO group is incessantly adding new content pages then the traffic should be improved. So keep an eye on website traffic and measure your SEO team efforts. Ask your SEO team to provide monthly improvement stats and reports for your suggestion.

3. Track Leads & Conversions

To maintain a successful inbound marketing campaign, marketers have to effectively track and record all lead conversions and associate them with specific marketing activities such as PPC advertising and lead nurturing campaigns.
Your website have inquiry box should have Phone number, Email ID, if you are offering services. If your site is based on ecommerce portal then it’s imperative to have online payment facility, so that visitors will buy your products through online.

Evaluate month over month stats whether you are receiving any inquiries or sales from your website or not and analyze ROI. Sometimes cannot expect pressing ROI through SEO efforts as SEO will give good results in longer run. However make confident to push and keep little strain on your SEO team to have max output.