PPC stands for pay-per-Click, PPC is one of the best platforms for Digital marketing. PPC is an internet marketing model that is used to assess the cost effectiveness and profitability of internet marketing.

Pay-Per-Plick(PPC) is an advertising model that lets marketers place ads on an ad platform and pay the host of that platform every time their ad is clicked. The goal of a PPC ad is to lead the person viewing it to click through to the advertiser’s website or app, where that visitor can complete a valuable action, such as purchasing a product.

Search engines are incredibly popular advertising platforms. They allow you to display ads that are relevant to what users are searching for. Advertising service like Google Ads and Bing Ads operate with real-time bidding (RTB), where advertising inventory is sold in a private automated auction using real-time data.

Search Engine Marketing is a standout amongst the most famous types of pay per click advertising. It enables search marketers to bid for the placement of the ads in the sponsored links of a search engine when somebody searches for a particular keyword that is identified with their business

PPC follows two campaigns

  • Search Network Campaign (SNC)
  • Display Network Campaigns (DNC)

How Does Pay-per-Click Advertising work?

In order for ads to appears aboard the results on a search engine (Commonly referred to as a Search Engine Result Page, or SERP), publiciser cannot simply pay a plenty of to ensure that their ads appear more prominently that compititor’s ads. Instead, ads are subject to what is referred to as the Ad Auction, a completly automated process that Google and alternative major search engines use to determine the relevance and validity of advertisements that seems on their SERPs.

Every time there is an ad spot on a search engine result page (SERP), an instantaneous auction takes place for the keyword. A combination of multiple factors, as well as bid amount and therefor the quality of the ad, decide the winner who can appear in the top spot of the SERP.

To get involved in these auctions, advertiser use accounts on platforms like Google Ads to set up their ads and determine where and when they would like those ads to appear.

Accounts are split into campaings for easy of management and reporting of various locations, product types, or alternative useful categorization.

Campaign are further divided into ad group which contain keywords and relevant ads. How usually your PPC ads appear depends on that keywords and match types you select. While a number of factor determine how successful your PPC advertising campaign will be, you can achieve a lot by focusing on:

  • Keyword Relevance
  • Landing Page quality
  • Quality Score
  • Creative

Benefits of Pay-Per-Click advertising

Pay-per-click (PPC) advertising are often a cost effective way to drive traffic to your website. There are a number of benefits and challenges to consider:

  • Cost effective
  • Targeted
  • Measurable
  • Customisable
  • Training resources
  • Fast

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