Amar Infotech Helps Bridge Shop for SEO Service to Improve Online Sales Revenue


The Bridge Shop is an Australian retailing institution. Founded in 1974, it remains the only shop in Australia specializing in Contract Bridge and one of only about ten world-wide. With millions of bridge players around the world, The Bridge Shop has something for everyone: books, computer software, playing cards, bridge-themed giftware and all sorts of general bridge paraphernalia.

The bridge shop relies on their website to drive sales thus creating the need to improve its site’s ranking. Before starting SEO 60-70% traffic comes from only reference website and 5-10% only from Google.


Other agencies were asking for a high initial spend which we were not comfortable with, Amar InfoTech, on the other hand, offered a low cost, low risk entry that was more appealing. Furthermore, AI took the time to help us understand the process and focused on the benefits we could expect to achieve.”

Value Delivered

Configurable And Flexible Solution

Nick describes, “AI delivered immediate results. Our Google ranking rocketed to the top three and has stayed there. In addition, we’ve enjoyed increased online sales (38.75% over the comparable period) and we’ve realised significant time saving in not trying to do SEO ourselves.”

Product UI



  • Increase of 38.75% in online sales when compared with sales figures pre and post AI.

  • Consistently ranked in the top three when searched against key terms.

  • Significant time savings, freeing up resources to get on with other things in the business.

  • Qualified search engine referral’s increasing from 161 to 253(a 57% increase) for a comparable period pre and post SEO.

Nick concludes, “SEO is an ongoing investment and AI continues to make improvements to our website. We’re continuing to realize the benefits of SEO and are enjoying the growth to our business. My only regret is not doing it sooner.”

The Bridge Shop

NSW, Australia


Managing Director

“Amar Infotech’s SEO division have been fantastic in providing us with a wealth of knowledge on web marketing which has helped us to optimise our website. Since enlisting their help, we have noticed a substantial improvement in our website Sales. They have not only improved rankings for our keywords, but they have also provided recommendations to improve our website and grow our business. Amar Infotech have also supplied us with solid ongoing support for any queries we may have had. I have no hesitation in recommending Amar InfoTech services to any company. Thanks to Amar Infotech team for their great job of increasing my web rankings and driving more sales.”