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Do you find SEO Confusing and hard! Don’t worry We’ll help you with that. We’ll guide you by suggesting amazing SEO tools for beginners and We’ll solve all of your SEO problems.

After increasing the usage of internet, Every business needs to have a good online presence for business growth. Here is the concept of SEO comes. In 2019, the SEO industry will completely change!

There are free SEO tools in the market has a really nice user interface, in which when you add your website It’ll show you all of the on-page errors, duplicate content, keywords to follow for digital marketing. These tools will monitor your website and notify you when there are problems and you can fix it urgently.

You can improve your site’s organic search appearance by the SEO. There is a number of paid and free SEO tools list available by which you can maintain your site’s visibility over the major search engines like Google, Yahoo, Bing etc.

Do you want to get aware of this best free SEO tools 2019?


Then let’s dig into the article.

13 Free SEO Tools List And Its Features, Usage

1) Google Analytics

Google Analytics

Aim to use: Website analysis

Industry rating: 8.7/10

Google analytics is a free web analysis tool offered by the Google. You can check how many visitors visit your website and their behaviors.

It is an online Google tool which helps you understand your website performance in a better way and this thing will increase your website’s SEO ranking.

It allows you to see how users landing on your site. There are mainly four channels by which they come. First is organic means search engine traffic. Second is direct means the users who type your web URL in the search bar over the web browser. They do not come from the google. Third is referral means the users who come to your site by another domain. Fourth is social means social media traffic such as Facebook, Youtube, Twitter etc.

How can Google analytics help you?

  • You can check real-time data

  • Set a goal for specific web page

  • Track button click events

  • You can check your AdWords Status

  • Medium/Sources by which users come to your website

  • Device category of the user (i.e Desktop, Mobile, Tablet)

  • Demographic report (i.e User age, gender)

  • User behavior after visiting the website

Google Analytics offers a free tool for online front-end website analysis called as page analytics. Basically, it is an add-on, extension which you can add to your Chrome browser.

Note: You can not change your website data with Google analytics. You can just check your site’s performance.

2) Google Keyword Planner

Google Keyword Planner

Aim to use: Keyword Research

Industry rating: 7.6/10

Do you want to check how many time a specific keyword searches over the internet?. Then you can use Google Keyword Planner!

It is offered by the Google by which you can check any keyword’s search status.

We prefer to use google keyword planner because it is easy to use and it appears in the squad of free SEO tools for keyword research.

How can Keyword Planner Benefits You?

  • You can check related keyword of your target keywords

  • Average monthly searches (i.e how many times keyword searches)

  • Keyword competition (Low, Medium, High)

  • Suggested bid (Maximum bid for that keyword, If this ratio is high then its shows keyword’s reputation is good)

  • You can directly add a keyword to Google AdWords which is a paid ad service offered by the Google

  • You can check region vise, language vise, search engine vise keyword (i.e if you want to search keyword which is searched only on the Google and a specific region, language)

  • You can apply a filter (i.e if you want to search keyword whose suggested bid is less than $140)

3) Moz’s Keyword Explorer

Moz's Keyword Explorer

Aim to use: Keyword Research, SERP Analysis

Industry rating: 7.5/10

It is a free Keyword Research Tool offered by the Moz. If you are thinking about the best tool in the SEO industry, then Keyword-Explorer will come in top 10.

Moz is basically a marketing company which was founded by Rand Fishkin and Gillian Muessig in 2004. Moz is also popular for its Whiteboard Friday.


  • Keyword’s Monthly search volume

  • Difficult score

  • Organic click-through rate (CTR) of the keyword

  • Priority of the keyword

  • Keyword Suggestion

  • Search engine result pages (SERP) analysis

  • You can apply a filter

Some other tools provided by the Moz are as follows:

SEO Audit & Crawl (First 30 day free trial) Backlink Research (Open Site Explorer) Rank Tracking SEO Toolbar (Moz bar chrome extension) Domain authority (DA), Page Authority (PA) Checker

4) Ardor SEO Website Metadata Length Checker

Ardor SEO Website Metadata Length Checker

Aim to use: Metadata Checker for SEO Optimisation

Industry rating: 8.7

Anyone with any type of business needs an online presence. This does not mean investing in a website just for the sake of it. Your website should be able to reflect your brand, provide information, and most importantly, be visible to potential customers.

The problem, however, is getting readers onto your page. The customer buying process begins when they search for a product or service. So, what will make them choose your website instead of one of the thousands of others that offer similar products? One way to do this is by using optimized metadata.

How Does SEO Help Create Appealing Metadata?

Gaining and maintaining a high click-through rate (CTR) is a major aim of every website owner. Although Google no longer considers metadata as a factor in their search engine algorithms, it will still affect your website’s ranking and CTR.

Meta titles and meta descriptions are the two components that are part of metadata.

The Ardor SEO metadata checker helps you write an awesome page title and description within the limits stipulated by Google, including:

  • A meta title should be 50-60 characters long and include the primary keyword. The title should also not exceed 561 pixels.

  • The meta description needs to be between 50-160 characters long, with a max of 680 pixels.

With the tool, you do not have to worry about counting words and characters or checking the pixels – it will take care of that for you! It will also give you a preview of the appearance of the data as it would appear in SERPs. This way, you can make sure you have the ideal metadata length to help potential customers find your site.

5) Google Search Console

google search console

Aim to use: Website Analysis

Industry rating: 8.2/10

As per Google support announced, Google Search Console is a free service offered by Google that helps you monitor and maintain your site’s presence in Google Search results.

In the January 08, 2018 Google was introduced a new edition of Google search console which will show 16 months of web analytics data.

Also, Google search console appears in the club of free SEO tools!

What can you access through Google webmaster (Search console)?

  • You can check search analytics of your site (i.e By which query and on which page user lands)

  • Internal links to the website

  • It shows crawl errors such as 404, soft 404 etc

  • You can use fetch as Google tool to immediately inform google bots about your content

  • You can add/test robots.txt and sitemaps

  • Rich card error report (if you are used rich snippet then you can access this report)

  • Add data highlighter (i.e for your upcoming events, articles etc)

  • Metadata error report

  • If you have included AMP pages then search console will show you AMP status report

  • International Targeting (You can target specific country for your website)

  • Indexation status report (Check here how many pages Google indexed)

Google search console allows testing tools such as Structured Data Testing Tool, Structured Data Markup Helper, Email Markup Tester for make improvement of your site’s ranking.

Related Article:- Improve SEO scalability through SEO based CMS

6) SenSEO Add-on

SenSEO add-on

Aim to use: On Page Web Analysis

Industry rating: 7.2/10

Basically, SenSEO is a Firefox Extension which helps you to get aware of your website’s on page SEO. You can download it at here.

What can you check by SenSEO?

  • Meta tags information and it’s length

  • Heading tag information

  • You can check image Alt tag present on your site

  • Number of images without alt attribute

  • Canonical URL

  • Page load time (ms)

  • Robots.txt and sitemap

  • Number of words on the web page

  • Keyword density

7) Google Tag Manager (GTM)

Google Tag Manager

Aim to use: Update tags and snippets

Industry rating: 8.1/10

Suppose, if you want to change the HTML tags or want to add a rich snippet to your website then what will you do?

You will inform to your developer team for that changes. But this might be irritating for both if you contact them for small changes on regular basis. That’s why the GTM comes. GTM provides the efficient way of tag management. You can update the tag easily without the help of the developer.

Also, GTM appears in the list of free SEO tools!

You can implement structure data and can Understand website behavior through GTM.

Read More about GTM:- 5 ways to capitalize on Google Tag Manager

8) Linkody

Linkody backlink checker

Aim to use: Backlink Check

Industry rating: 7.2/10

Linkody is a best backlink checker tool by which you can check inbound links of your website. You just have to put the website URL in the text box and click the “see backlinks” button for analysis your backlink profile. You can use this tool (30 day trial) to check 5 unique domains per week.

By this, you can easily identify bad backlinks of your website and can remove it. If you can’t remove your bad links from the admin side then you can use Google disavow tool to fix this problem.

9) Screaming Frog SEO Spider Tool

Screaming Frog SEO Spider Tool

Aim to use: All On page Website Analysis

Industry rating: 8.3/10

Screaming Frog SEO Spider is one of the top website analysis tool which helps you to check your on page SEO work. You can also download your website SEO report by this tool.

What can you do with Screaming Frog Tool?

  • Find Broken Links

  • Extract Data with XPath

  • Generate XML Sitemaps

  • Audit Redirects

  • Discover Duplicate Content

  • Review Robots & Directives

  • Integrate with Google Analytics

  • H1 tags

  • Analyse Page Titles, Meta Data, and its length

  • Image Alt tags

10) Copyscape Plagiarism Checker

Copyscape Plagiarism Checker

Aim to use: Check copy content

Industry rating: 7.4/10

Do you want to check which websites use your content? then Copyscape can help you. Basically, Copyscape is the best Plagiarism Checker helps you to check copy content.

Go to the official website of the Copyscape and Put any web URL over the search bar and press “enter” to check Plagiarism of that page.

11) Dupli Checker

Dupli Checker

Aim to use: Plagiarism Check

Industry rating: 7.3/10

Dupli Checker is Another top copy content checker tool which helps to identify plagiarism of the text. Dupli Checker provides a plagiarism check free of charge, with 100% accuracy.

You can also check the grammar of the paragraph by this tool. Another functionality provided by this tool is that you can browse your doc into the Dupli Checker means you can check overall Document’s Plagiarism.

12) LSI Keyword Generator

LSI Keyword Generator

Aim to use: Keyword Research

Industry rating: 7.7/10

Finding the proper LSI keyword for the better SEO content is a very crucial task. LSIGraph makes your task easy by Generating Latent Semantic Indexing (LSI) Keywords.

If you have used LSI keywords in a proper way in your content then Google will better understand it and rank it. In this case, LSIGraph will be the best Keyword Generator for your blog or web page content.

13) Grammarly


Aim to use: grammar check, Text Word count, Content quality check

Industry rating: 7.7/10

We all know content is the king. If you have better content with good grammar quality then it will rank and drive traffic.Grammarly is a text Grammar checker tool by which you can erase the grammatical mistakes related to your content. You can add Grammarly extension, add-ons to your web browser.

14) Dead Link Checker

Dead Link Checker

Aim to use: 404 error check

Industry rating: 7.2/10

If your website has a huge number of 404 errors then it will damage your site’s reputation in user’s eye. You must have to solve this 404 issue.Dead Link Checker provides a great way to check 404 error on your site. It is a Free Broken Link Checker which crawls through your website, identifying broken links for you to correct.

It allows Multi check and Auto check functionality for the premium users. Auto Check is a most popular service, which runs Dead Link Checker through your website(s) on a regular basis and emails the reports to you automatically.

Final Note:

Every SEOs dream is to rank their sites over the search index and this task can be made easy by the effective use of this best SEO tools. After broad analysis and discussing with SEO experts, we present you above mentioned free SEO tools in 2018. Hope this information will help you to lead your web application over the SERP. Thanks!