“This launch refreshes data in the Panda system, making it more accurate and more sensitive to recent changes on the web”
On the face of it, this update sounds a slight positive than the previous updates that Google has rolled out. This positive sensitivity comes from the idea that the Panda update will enable it to be more sensitive to changes on the web.
This implies that possibly those sites who have been hit by Panda in the past, submissively re-written their content and ensured that it is important to the web and received no ‘kudos’ for it, may well be able to lastly receive that hard-earned pat on the back.
With many website owners motivated to change their content and get better from being ‘pandarised‘ in previous months, for some there has been little hope of recovery despite their efforts but with this update Google may well be allowing those sites to be effectively analysed again and maybe, if they’re lucky, be let of the hook!
“Link evaluation. We often use characteristics of links to help us figure out the topic of a linked page. We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years. We often rearchitect or turn off parts of our scoring in order to keep our system maintainable, clean and understandable.”
Google confirmed 40 changes to the search engine algorithm in February, with a Panda Update.
Improvements to ranking for local search results