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For years, event organizers have followed new ways to enhance a visitor’s experience by delivering improved customer service and offering digital content through event-specific mobile applications. These apps either rely on Near Field Communication (NFC) which is detectable only within a range of a few inches or GPS which is too broad and cannot accurately pinpoint a booth in a trade show venue. Not to mention that unlike Bluetooth, built-in NFC is limited to very few mobile devices.

This new proximity-detection technology in devices allows event managers to interact personally with visitors and participants by triggering location-specific content and alerts to their mobile devices. These devices like Beacons, iBeacon, Eddystone, Qtrace, and many more.

QTrace is our own creation based on location-based technology. Event managers can take advantage of this device. As Amar Infotech is Bluetooth application based company; we provide finest solutions for Events location-based services.

How Event Marketers can use this location-based technology

This new proximity-detection technology allows event managers to interact personally with visitors and participants by triggering location-specific content and alerts to their mobile devices. There are certain features you can use this location technology and take your events to the next level;

Gamification

Today, gamification plays a crucial role in creating positive brand awareness while offering enhanced visitor engagement. Keeping attendees engaged during sessions at an event by letting them ask questions or delivering personalized deals and messages based on a visitor’s proximity to a trade show booth is all efficient event management tools.

You can encourage your attendees to explore less popular areas of your trade show by offering them special rewards for doing so. You could also reward them for certain valued actions such as completing a feedback questionnaire with free coupons or merchandise.

Registration

One of the things that most attendees hate the most at large-scale events is waiting in long lines. Many event organizers are now experimenting with Qtrace device to speed up the check-in process.

You can deploy these tiny pieces of hardware at the entrance of your exhibition or conference venue and use them to send QR codes to the attendees’ apps for easy check-in. To get things moving faster, you can even use Qtrace to potentially check-in your participant immediately as they arrive or get the badges automatically printed at a self-service terminal nearby.

Improved Networking

Networking is one of the primary reasons why people attend events. The event app can use Qtrace to take the participation level of your attendees to a whole new level. Most apps use visitor self-tagging or LinkedIn integration to match profiles based on user’s interests to send them notifications when they are in close proximity to a match. You can even extend your service to offer the guided tour of the event arena based on the interests of the user.

For Instance, if a particular user is interested in mobile commerce, you can enable the app to guide them to all relevant stalls at the trade show and also provide additional information on exhibitor and the services offered by them thus helping them connect and exchange contact details effortlessly.

Sponsorships

Event organizers can also purchase Qtrace for additional revenue. Such as, when a user passes by a certain zone at the trade show venue, they receive a notification prompting them to come and check out the closest booth. This can be a premium service offered to sponsors.

Indoor-Navigation

When it comes to trade shows or concerts, one of the best uses of mobile apps is floor maps. QTrace device is a great way of telling your attendees where they are and directing them to their desired locations within the venue.

For example, users can be sent notifications about a session that is about to commence, when they walk into the session hall. This is a great way to foster engagement during the conference while making sure attendees get the maximum out of a particular event.

Content Delivery

Most attendees at an event flock behind presenters for a copy of the presentation slides or end up waiting for weeks for the content to arrive in their inbox. You can avoid this long taxing wait by using QTrace to recognize attendees at the session and automatically deliver slides, ebooks etc during or immediately after the session.

Auto Check-in

Event organizers can easily gather information on the number of people attending an event or a trade show and view their profiles in real-time by setting up QTrace to simulate check-ins at the entrance of the conference venue. This requires no action from the user’s side. If the user has downloaded the app and enabled Bluetooth on his/her mobile device, the app will automatically check-in as soon as the user walks into the venue.

By allowing brands to breathe life into the traditional event experience, QTrace is believed to be an integral part of any company’s digital strategy in the near future. If you planning to buy such an amazing product, take a look at QTrace that includes everything you need to get started!