Top 7 Digital Marketing Trends, Strategies For Your Business
The 21st century is a generation of technology and technocrats. In the last decade or so, we have seen a various trend in digital marketing. As the digital revolution has started to take place in every sector of the industry, marketing sector has also adopted this concept with both hands. The traditional marketing approach has paved the way for Digital Marketing Strategies and many experts strongly believe that it is the future of marketing.
Now, the question that may come to your mind is that what is this new term Digital Marketing and why it is so important? First thing first, Digital Marketing is a way of promoting your brand, product or business by using the Internet. The sole reason for that is in today’s time everybody has access to the web very easily and people spend most of their on the internet. Therefore, it is very critical for any business to have an online presence on the web whether it's through a website, blog, ad or local listing.
As the Digital Marketing has grown over the years, many new strategies and tactics have been developed by the experts and followed by many businesses successfully. With each year, there is a new trend developing in the field of Digital Marketing and it is very important for all the business owners to adapt to that changes.
In 2018,there will be a similar challenge for all the digital marketers. Do you want to know the Digital Marketing Trends for 2018? Are you worried about which Digital Marketing Strategies to adopt in the next year? Then don’t be so. Today we are going to discuss the 7 best Digital Marketing Strategies that will help you to grow your business in the next year or so. So let’s analyze them one-by-one.
1) Affiliate Marketing:-
Affiliate Marketing is one of the most prime Digital Marketing tactics that will dominate the industry in 2018. Basically, affiliate marketing is the process of promoting your business, product or brand on someone’s website. What you do in that process is find the website which is related your product and contact the owner for promoting your product on his/her website. One of the best features of affiliate marketing is that whether you’re a creator or the marketer, you can earn a lot of profit from implementing this idea.
2) Voice Search:-
If you list the latest innovations in Digital Marketing, Voice Search is going to be right up there in the top bracket. In the last couple of years, the rise of the voice search is phenomenal and it is predicted that by 2020, 50% of all the searches on the web will be via voice. The main reason behind this upward trend of voice search is the rise of personal assistant. Over the years, devices like Amazon Alexa, Google Home Mini, Cortona, Siri etc. have been developed and that will be contributing to the success of voice search in 2018.
Chatbots are one of the most useful revolutions that took place in the field of Digital Marketing. Basically, the chatbot is a computer program which is designed in such way that it can stimulate the way humans communicate with each other, especially over the internet. Social media giant Facebook is using chatbots in their messenger apps and they are already getting a lot of positive feedback from its customers. The ability of the chatbots provides real-time updates, as well as help in Social Media Marketing (SMM), make it a dark horse in 2018.
4) Artificial Intelligence (AI):-
If you talk about Artificial Intelligence (AI) purely as a technology innovation, it’s been a there in the industry for a long time now and many industry experts have been skeptical about its accuracy. But in the last 2-3 years, there has been a massive improvement in AI modules which have given it a lift in the field of Digital Marketing. According to a report, by 2020, 85 percent of customer interactions will be managed without a human and that’s where AI will play an integral role in 2018.
In 2018, Personalization is going to be one of the vital components of any Digital Marketing campaign. As a digital marketer, you will always give emphasis to the customer experience. If your customers are happy and satisfied, nothing like it. Now, in improving the customer experience, Personalization will be a key as it allows the businesses to establish a one-to-one relationship with the customer. In today’s highly competitive market, Personalization will separate you from the others and it increases the revenue as well.
AMP is an abbreviation for Accelerated Mobile Pages. In today’s time where everyone has an access to the smartphone most of the searches are from mobile and tablet instead of laptop and desktop. So it’s very critical for every business to keep mobile-first approach, that’s where AMP pages come really handy as not only it increases the loading time of your web page but it also improves the user experience. In the recent times, AMP has expanded its wings in the area of e-commerce and advertising which is going to be crucial in 2018.
7) The Talent Gap:-
Till now, we have been the 6 strategies that if implemented correctly, can bring you a lot of rewards for your business. But there are also some tactics that you need to avoid as a digital marketer and the talent gap is surely one of them. Over the years, talent gap has always been the main reason for unsuccessful campaigns. Basically, the term talent gap is used to describe the difference between generalist and specialist.
Over the last few years, many companies have hired employees for so-called Digital Marketing team without looking at their specialization. Many firms do not provide the kind of training which is necessary to be in the field of digital marketing which then creates the talent gap. So in 2018, as the competition gets tougher and intense, we expect that companies will try to eliminate this problem which will allow them to focus on their main goal.
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We hope that you enjoyed reading this article as much as we did while preparing it for you, and it helps you to make better strategies for your digital marketing campaigns which will eventually grow your business.